News : Interview with Open Range Ltd
1) On a web store, product information is key and assists in the increase of sales.
2) This service is very valuable to web store owners as they canít handle all the different formats that the manufacturers use to supply the data. We are the one stop shop for all the manufacturers data
3) Web store owners just want to run their web stores and sell stuff. We can provide this service for less than half what it would cost them to employ someone to do it in house
4) We take daily feeds of part numbers from all the major UK distributors so our product records will match what the web store owners can supply from distribution. Coverage is key
Jane said that Back in 2000, we were a little early to market. There wasnít much being sold on the internet so it was a slow start. Since then, the biggest challenge has been educating web store owners as to the value of good quality data on their web stores. Not so much in the IT sector but certainly in the office supplies sector, web store owners donít want to pay for dataÖ.. at all. Good quality product information from manufacturers hasnít always been forthcoming. Educating manufacturers as to what makes a good product record on a web store has and remains a challenge sometimes. We can only provide the data the manufacturers provide us with.
I am not a salesman and have no experience or formal training in this area. Circumstances have led me to this point and as the managing director (sole owner) of Open Range I have decided that I will now fill that role. I decided that as I am one of the founders of the company, I would have the most knowledge and passion that would stand me in good stead for actually selling our service. Therefore, I considered it important that I at least dip a toe and try to find out how it should be done. I have historically been what I consider a very poor time manager and I donít think I have set a goal for myself Ö. ever. Iíve always been a shoot from the hip, reactionary kind of person. However, I have discovered that when you have to much work to do, thatís not an efficient way of working and had no idea about how to change that.
How has the training you undertook impacted your business now or how do you think it will help in the future?
Well its early days yet but I certainly learned a lot of techniques from Mike that I am certain will be very valuable to me moving forward. I havenít been very productive yet on the sales side as I considered it important to change some other stuff first. So, the time management and goal setting is what I am currently involved with. Yes, I am taking sales calls and putting Mikes techniques into practice but not yet being actually proactive by going out looking for it. I have to start doing that very soon but I am making much progress in changing how I work, delegating more work to colleagues and handling things like email in a much more structured way.
Mike Le Put and the MLP team wish Open Range Ltd and Jane every success for the future.