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Dates Available
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Wednesday, June 20th 2012
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Friday, October 26th 2012
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Account Development is the key to growing your business.
Location Bury Manchester. Booking now for all dates.
Special Offers
1-2 Delegates £375+ vat per person
3-4 Delegates £295+ vat per person
5+ Delegates £249+ vat per person
Account Development Strategies
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80% of your business could be coming from 20% of your customers.
Lets look at your marketing options
Option 1
Findind new customers.
High cost of entry.
High sales resistance.
Time consuming.
It costs 14 times as much to get a new customer than to secure repeat business
Option 2
Increase Sales to existing customers
The result is High volume.
Economies of scale for the seller.
Low risk for the buyer..
If you are not looking after your customers, then someone else is.
Account Development is the key to growing your business.
This dynamic, one day programme is designed to help you:
Clearly identify your market sector
Profile your target market
Examine your current customer base
Define your Competitive advantage
Develop profitable long term key accounts.
Who should attend?
This programme is for the more experienced sales professional who has an understanding of existing accounts and a desire to grow the business.
Course Content
■ What is my business? ■ What is my Market?
■ SWOT analysis ■ Profiling the ideal account.
■ Analysis of existing major accounts ■ The Comfort Level
■ Seeing the account as a market ■ Identifying market potential
■ Achieving a balanced portfolio ■ Entry Strategies
■ Relationship Building ■ Exit Barriers
■ The Coach ■ Multi level selling
■ Changing Markets ■ Customer Charter
■ Buying Influencing Chart ■ Becoming a business partner.
One-to-One Personal Development
Delegate numbers are strictly limited on this course - and that means you are guaranteed to get the personal tuition you need and deserve.
Mike Le Put - your inspirational trainer
As an author, publisher, trainer and motivational speaker, Mike Le Put has personally trained over 10,000 people and has inspired professionals across the UK, USA and the Far East.
He works as a Training Consultant to many of the UK’s largest companies and his programmes are distributed world-wide by the BBC. Mike will bring his wealth of experience to this Account Development Strategies day and will personally guide you step by step through this uniquely designed programme.
Places on this programme are limited 12 delegates. To guarantee your place on this powerful programme book now!
Special Offer
1-2 Delegates £375+ vat per person
3-4 Delegates £295+ vat per person
5+ Delegates £249 + vat per person
" Excellent course" Ken Luke Villeroy & Bock
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