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The latest from the team at MLP Training

Customer Service

30/09/2016

Customer Service Excellence

Everyone knows that repeat business is great business. Happy customers return again and again bringing increased profits and lower cost per sale.

Investing in Great Customer Service and watch your customers grow your business for you.

MLP Training have spent over 25 years testing, measuring, living customer service and understanding  how to attract more customers, Increase customer retention & Increase profits by providing Customer Service Excellence.

Passionate about caring for your customer is directly related to the success of your business.

 

Let’s stop for a moment ….

 

Do you have a deep understanding of how your service meets your customer’s needs?

 

Not sure!

 

Then answer these 3 questions – Also ask these your team at your next meeting?

 

1.       Do you have clear customer service guidance, training and processes for all staff?

2.       Do you know what your customers’ experience is like are?

3.       Do you manage your customers’ expectations?

Taking time to really understand your customers can enable you to continually be aware and develop a truly customers focused team.

So if you want to be a customer driven business ACT now…

·   Develop a Customer Focused team, 

·   Provide Outstanding Customer Service, 

·   Make every customer feel important, 

·   Set the standards in your industry, 

·   Out-service your competition and Grow Your Business on Repeat Business.

Next Steps

1.      Review your customer’s service

2.      Ascertain if you can embed the skills or find the ideal partner to help you

3.      Identify a plan of action

Start your Customer Service Excellence journey today join our 1 day courses – in Bury, Manchester http://www.mlptraining.co.uk/course/20/Customer_Service_Excellence_Training_Course

Consider should you TRAIN YOUR TEAM AS A TEAM or individually on open courses?

 

How to Hire and Keep Good People

01/08/2016

How to Hire & Keep Good People.

Exceptional hiring skills are among the most desirable of all leadership skills in today’s workplace

The ability to Select, Motivate and Retain the very best people is a hallmark of both top managers and high performing companies

Don’t Hire Potential

It is perfectly understandable that companies want to hire new employees with potential. However this strategy can often lead to low levels of motivation, low output and high staff turnover.

The advice is not to recruit potential unless you have the potential to develop it.

If you have the skills and time to train coach and mentor new employees then you have the potential to develop them.

If you don’t have the above but you do have the budget to send your new recruits out for training then again you have the potential to develop them.

If you have neither then don’t recruit potential.

What you are looking for is someone to do for you what they have already done for someone else. What you are looking for is transferable skills.

If this is a replacement position, start with an exit interview to find out why the previous job holder is leaving.

Next you must do a job description. Not only in terms of a title but in terms of output.

Title: Credit controller
Output = reduce Debtors by 10% in 3 Months.

Title: Key Accounts Manager
Output = Grow existing Accounts by x%, Open 3 new Key Accounts of X size in X months.

 Write down exactly what you want this person to achieve.

 Now write a person specification. List out the core competences that are required to do the job.

You must now compile Competence behavioural -based questions for the interview.

This type of questioning can be five times as effective at getting the right people into your business.

Interviewing can be an exhausting business. Many interviewers just talk too much.

The skill is to question, listen, and clarify.

The rule is at least 3 applicants for each job.

Don’t make promises you can’t keep and don’t Hire potential unless you have the potential to develop it.

Mike Le Put

MLP Training www.mlptraining.co.uk 01204 888826 mlp@mlptraining.co.uk

 

Success Case Studies

02/06/2016

Primecover is on course for growth.

THE Bolton-based insurance broker, Primecover, achieved a 37per cent increase in profits over a two-month period after attending a ‘Leadership Skills’ course

with MLP Training.

 

 

Established nine years ago by Managing Director, Sharon Bailey, Primecover specialises in property insurance for

both residential and commercial sectors, including niche services for unoccupied buildings.

The company has expanded year-on year over the past decade, reporting a 26.6 per cent growth during the past 12 months.

Now, following strategic changes made as a result of the MLP training course,
Sharon Bailey, Managing Director of Primecover, sees the positive changes resulting from quality staff training.

Primecover has supercharged its growth plans, substantially increasing its sales success.

Sharon commented: “I attended the MLP ‘Leadership Skills’ course with our Operations Manager, Michelle Neary, and

the first task of the day was to identify our business goals and then look at ways in which we could achieve them through strategic planning.

“I have now taken a step back from the day-to-day business as a result of the training, and moved to a muchmore business development and key management role, with my team stepping up to manage the day-to-day activities.

“The change has been massive for me after spending the past nine years building business and the past thirty years

working with clients, but it has paid off in terms of both growth and profitability.”

The ‘Leadership Skills’ course is not the first MLP training programme that Sharon and her team have attended, and the

company also credits MLP with developing its sales team and business development skills.

Sharon continues: “I have always believed in the importance of investing in training in order to develop the company

and it’s been an important part of Primecover’s success.

“The training that MLP provides is based on tangible business improvement tools that we can continue to work on when we get back to the office and we now have an ongoing relationship where we can call them for advice on an ad-hoc basis too.”

Mike Le Put, owner and founder of MLP added: “Making a big change can be a scary prospect for SMEs like Primecover,

but implementing change aligned to a goal oriented growth strategy is an essential part of long-term planning.

“We’re delighted to hear that change has been so positive for Primecover and

wish them every continued success as they celebrate 10 years in business this year.
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TW Languages translates training into export growth
Runcorn-based translation services specialist, TW Languages, is preparing to help companies in the North West realise their export

potential with a programme of presentations demonstrating the importance of a multi-lingual approach.

 

 

Managing Director, Janet Perkins, completed a ‘Presentation Skills’ course with Bury-based MLP Training to prepare for the programme, which is being developed in association with UKTI and The Association of Translation Companies (ATC).

Explains Janet: “Export offers fantastic opportunities for growth but companies need to be prepared for a move into new

markets. Ensuring that they have marketing materials and literature that has been accurately translated is an important step in

that process. It’s essential that companies understand best practice and the high standards of translation methodology

before they invest in translation services so that they can maximise the positive outcomes for their business.”

Established in 1999, TW Languages has specialised in scientific and technical translation services since 2006, offering

170 language combinations. The company follows a four-stage translation, proofreading and quality-assurance process,

 

 

 

 

ensuring that clients can be confident of a translation that is technically accurate and culturally appropriate.

Janet continues: “Cutting corners on translations can have a detrimental effect on a company’s export potential and we are

keen to get that message across as clearly as possible.

“That’s why I was keen to do some training as a refresher to ensure that my presentations are as impactful as possible

when talking to potential exporters.” Janet attended a one day course at MLP’s training centre at the Stables Country

Club in the grounds of The Bolholt Hotel, Bury, which included both presentation tips

and practical participation.Mike Le Put, founder of MLP Training said: “Janet is an experienced presenter but a refresher course is a great way to gain confidence and a confident presenter is a more effective communicator.

“As a company that works internationally, MLP understands the importance of preparing your business to meet the needs of new markets and, with this training, Janet has prepared TW Languages to help other companies prepare effectively too.”
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Preparation the key to tackling recruitment for rural SMEs

 
Recruitment can be a minefield for any business and East Lancs companies keen to capitalise on the economic

recovery must strike a difficult balance between recruiting enough staff to manage growth and ensuring they have

the right staff to do so effectively.

For companies in rural locations, however, the challenges are even greater. They must tackle the added pressures of

attracting candidates for roles in business premises which may be difficult to reach using public transport or too off-the-beaten track

for easy access to facilities such as shops, or gyms, at lunchtime or after work.

It’s a challenge that Linda Barrowclough from specialist adhesive tape manufacturer, Innova Solutions, understands only too

well. She said: “We are a small team of twelve people based on a farm outside the village of Trawden in Pendle. Our site is

perfect for the business and gives us plenty of scope for expansion but it does mean that candidates who don’t have their own

transport, or want a role in a more urban setting, may think twice about joining us.”

“However, we do need to recruit to manage continuing growth. We also need to ensure that we attract the right candidates

and only employ people that are both right for the role and a good fit with the team.

To do that, we have to avoid ‘panic buying’ of candidates that are available but are not quite right for us and that takes HR skills

and knowledge,” continues Linda.

lnnova Solutions carried out a full HR review and Linda also attended a ‘How to Hire and Keep Good People’ training

course, devised and delivered by MLP Training. Mike Le Put, of MLP Training, said: “Few SMEs have HR departments and

the recruitment challenges they face are often greater than those experienced by larger companies

as they don’t have the same structures, pool of employees for internal promotion, or HR knowledge.

One of the key outcomes of the course for Linda was a greater understanding of the need to define the role clearly. The

course focuses on enabling SMEs to base the interview process around ‘buying’ the candidates rather than ‘selling the role’.
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Lee Shore, Managing Director of Merrehill see further company growth after investment in training..3

Email marketing specialist, Merrehill, has achieved its best ever sales month following an investment in training from

business training provider, MLP.

 

 

The Manchester company was established eleven years ago and specialises in full service email marketing campaigns including design, dissemination and data segmentation. Having come into contact with MLP as a supplier, Merrehill decided to use its services for its own business and has never looked back.

Merrehill’s Managing Director, Lee Shore explained: “Training is an important element of our business development strategy

because we can only continue to build on our success if the company has the skills we need to win and handle new business.”

“MLP’s training courses are tailored to meet the needs of SMEs like us and after the success of the training our sales team

completed, I decided to take one of MLP’s courses myself.”

Lee used MLP for training two of his sales people and the resulting growth in business caused him to take a

Goal Setting and Time Management’ course with the training provider.

The course was designed to enable him to take a step back from the day-to-day operations of the business and delegate

effectively to help him manage further growth and take a more high-level role in managing the business.

Mike Le Put, managing director of MLP Training said: “Lots of owner-managed businesses like Merrehill find it difficult to

manage the transition as they grow and training for directors like Lee helps them to let go of the detail, trust the team and focus

strategically on business development. “Merrehill’s record sales month has clearly demonstrated the successful outcome of the company’s investment in training and we look forward to working with Lee and his team again as the business

continues to grow.”

As a result of its continuing success, Merrehill has appointed its first two apprentices and is looking forward to

further expansion during this year. “Every member of the team - from the school leavers joining us to myself as

MD - can benefit from training and we will continue to make it part of our plans for growth.”
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Shared training is healthy option for Fisc Acare home supplier which enlisted the expertise of MLP

Training grew by 20 per cent in one year.

 

 

Fisc Healthcare of Chorley, invested in staff training aimed at creating a more dynamic business culture and the strategy

seems to be working. Managing Director, Eddy Fishwick, focused on capturing growth opportunity by creating a more

dynamic culture in the business, with MLP Training helping him to achieve his goals.

He said: “I have done lots of training with a variety of training companies,

over the years. But when I did some presentation training with MLP’s Mike Le Put last year I came away feeling really

inspired and confident that the training company could help us achieve the business transformation we were looking

for. Eddy brought together three other family firms based in Lancashire to develop a shared training programme

with MLP, which included leadership skills, carrying out effective appraisals, and goal setting. He also used the insights

from training to establish new business processes.

Mike Le Put added: “Too often, business leaders think of training as an overhead that they cannot afford but

Fisc’s approach clearly demonstrates how an investment in training can deliver tangible commercial benefits to a

company’s bottom line.
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Sales Training Success

Creates Five

New Jobs

Macclesfield-based software company, AVA CAD/CAM, has been so successful in

developing its sales team that the company has created five new sales roles to feed further expansion.

 

 

The move follows an investment in sales training from MLP over the past six years, which has created an average sales growth

of 20 percent year-on-year since 2009. With growing markets in China, Turkey and South America as well as the UK and Europe, AVA

CAD/CAM has added to its sales team to push this success still further.

Explains AVA CAD/CAM commercial director, Duncan Ross: “We specialise in development sales and maintenance of

specialist software for the textiles and decorative printing sectors and, until the recession hit, we had been growing steadily

for 25 years - largely through inbound sales and referrals. When the financial climate changed, we realised that our approach

needed to change, too, and training our sales team has enabled us to sell proactively on product and service benefits
 

rather than price, growing our business and protecting our margins despite some tough years in our sector.”

The change came when Duncan attended a business networking event at which MLP’s Mike Le Put was speaking. “Everything he said resonated with the new approach to business we wanted to take,” Duncan continues.

“So we signed the sales team up to a ‘Successful Selling Skills’ course and have never looked back.”

Since then, Mike has delivered over 20 similar courses to the AVA CAD/

CAM team, including all aspects of the sales process - from getting appointments

to time management and developing a sales strategy.

“Some of our sales team were reluctant at first,” announced Duncan, “but Mike combines an in-depth knowledge of proven

sales processes with great anecdotes about how it all works in practice. The outcomes speak for themselves

and the members of our team who have completed courses with MLP have secured more sales as a result!”

As we all know, successful teams don’t build themselves. Coaching for team performance develops effective leaders,

managers and staff who, together, build successful teams by reinforcing core values until they become second nature

for all team members. Train

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Printing firm shares

anniversary celebration

with training partner

Lancashire-based printing specialist, Pioneer Print Solutions, is celebrating two anniversaries and the birth of a new era. The company marked its 30th anniversary by establishing a new division, Duplex Thermal Printers.com, and is also celebrating a 10 year relationship with MLP Training - a company that has been both a customer and a supplier.

“We exchange our proven training courses for Pioneer Print Solutions’ expertise in an old fashioned bartering

agreement and it’s worked really well for both companies.”

The arrangement has worked so well that Pioneer Print Solutions has established two additional companies since working

with MLP - PaperUK, which specialises in the design & supply of despatch/return notes to multi-channel retailers, and Duplex

Thermal Printers.com, which provides the printers software, labels and maintenance for double-sided thermal

printing.

Julian adds: “Our success day-to-day is based on the specialist expertise within our business but MLP has

been instrumental in driving business growth and we’re delighted to be sharing an

anniversary with them.”

 

 

Sales Director of Pioneer Print Solutions, Julian Pickford, said: “My father established the business over 30 years

ago and we have now grown into three companies with six buildings - all based in Darwen, Lancashire, where the company

first began in 1985. “Part of that success is down to the sales, presentation and negotiation skills we have gained from working with MLP Training in the past decade. During that time, the company’s Managing Director, Mike Le Put has become like an additional member of our own team, having been training and inspiring professionals since 1999. So 2015 was a momentous

year all round and 2016 is also going to be a big one for us!”

Mike Le Put, founder and owner of MLP Training added: “We have used Pioneer Print Solutions to produce all our booklets and flyers for the past ten years because the company offers an excellent total print solution, which also includes design and fulfilment too.
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Getting Appointments Over The Phone

25/04/2016

Getting Appointments Over The Phone. By Mike Le Put MLP Training .

The rules with telephone selling are very simple.

If they can buy it over the phone then sell it over the phone.

However if they can’t buy it over the phone don’t try to sell it over the phone. The rule now is to sell the appointment not the product.

One of the fastest ways for you to increase your sales is to increase your face to face time with customers.

If you can go from 2 Appointments a day to 4 Appointments a day you are in serious danger of increasing your sales by 100%.

Now I did not say every sales person should have 4 appointments a day the appointment target will change from industry to industry.

However the principle remains that the more appointments you get the more you increase your chances of making a Sale.

Many Sales people are good in front of customers. The problem is they just don’t get in front of enough of them.

Start at the end

Every great strategy starts with the end goal. So how many sales do you want to make this year?

What is your conversion from appointment to order?

By knowing these 2 factors you can work out how many appointments you need make in order to hit target.

Identify the target audiences

The quality of the person that answers the phone is determined by the quality of the number you dial.

Make a list of your target audiences in descending order of priority.

Develop a script for each target audience.

You certainly do not want to sound as if you are reading a script. But if you only have time to say so many words they need to be the very best words.

Remember Sales people who develop powerful scripts get the most appointments.

You need a different Script for each target audience.

Your script needs to have a polite conversation style.

It also needs to answer the three 3 Key Questions

1 Who are you?

2 What do you want?

3 What’s in it for me?

Write and rewrite your scripts and role play them with your colleague s before going live.

Objection Handling

All great Salespeople know the best time to handle an objection is before it comes up.

We have identified 14 standard objections that sales people face when phoning for an appointment.

We have also developed tried and tested ways to handle each of these.

Don’t hide from objections write them down and work on them so you are ready to handle anything that comes up.

Make Time For Success.

Because many Salespeople don’t like phoning for appointments they tend to put it off. This is a big mistake.

To avoid falling into this trap book an appointment with yourself to get this important work done.

My advice is to block off one day a week to do your calls. Set yourself an appointment targets and stick at it.

If you have one successful day making appointments, then the rest of the week is going to be full of Sales opportunities.

Get The Next Appointment Before You Leave.

The best way to fill your diary with meaningful appointments is to get the next appointment before you leave the customer.

Agree a contact strategy of when you should meet next.

Controlling the Future.

As a Sales person your job is to control the future. The appointments you make today will determine the Sales you make tomorrow.

Decide today what success you want .
Work out how many appointments you need to make.
Identify your target audiences

Develop and roleplay the scripts
Have objection handling formulas

Make time for Success
Have a contact strategy to get the next appointment before you leave.

And take control of your future.

Mike Le Put MLP Training. www.mlptraining.co.uk 01204 888826

Leadership Skills and Qualities

08/03/2016

A great leader attracts great people and knows how develop their skills and potential to strengthen the business team.  Effective skills of leadership need to be learned in the same way as any other core competency of successful business practice. Leadership skills are vital if you have influence over business success, strategic direction and culture within your organisation.

What kind of leader are you? Do you recognise the differences between Leadership and Management? Your leadership character is something that is explored on the Leadership Skills course offered by MLP Training. Identifying your style and learning the essential skills of leadership is part of this one day programme designed to focus on you, your tasks, team and individual needs.

Knowing and developing your style of leadership will strengthen your role within your organisation. This Leadership Skills course with MLP Training will allow you to explore what you and the people you lead are truly capable of and help you develop practical strategies to build upon your leadership character. Learn how you can best respond to your organisation’s purpose and goals. Become the leader you are destined to be and discover your true leadership potential.

Join MLP Training at the Bolholt Country Park Hotel, Bury for the next Leadership Skills course  To book your place on this effective course call us today on 01204 888 826 or check details and book online at www.mlptraining.co.uk  

The Motivational Power of Recognition

08/03/2016

 
By Mike Le Put of MLP Training.
One of the most asked questions on our Sales Managers Masterclass programme is “How do I motivate Sales People.”
If you want to motivate your Sales People then it’s simple.
Catch your people doing something right and praise the procedures you want repeated.
Recognition is a massive motivator. It costs nothing to say thank you but the rewards from recognition are priceless.
I can remember doing a motivational survey for one of our customers to see if we could find the biggest motivators and the best manager.
We got about 48 delegates in a room seated at round tables with 6 people per table.
Each delegate had to complete a number of sentences such as.
The biggest Motivator is……
The biggest de-motivator is……
If you want to motivate us you should ………
If I was in charge of motivation I would……..
We had about 20 questions in all.
At the end of the exercise each team had to compare notes and reach agreement prior to giving feedback to the entire group.
While the delegates worked on their task the mangers listed what they believed to be the biggest motivating factors. The managers list looked something like this.
Money
Car
Office
Bupa.
These factors are important to attract Salespeople to the business but they soon become an entitlement. “I’m entitled to a BMW, it’s part of the package.”
So what was the biggest Motivator and who was the best Manager?
The biggest Motivator was recognition and the best Manager Mark Johnson.
Why was he the best manager?
He is interested in me.
He is the only one that takes the time to talk to me and more importantly listens to me when he does not want anything.
When you see the other managers coming you think here comes extra work or I must be in trouble.
Mark always has something good to say about my work.
He always finds time to thank me for the small things that make a big difference.
How do you measure Motivation?
You can measure the level of motivation by what your people do after they do what you paid them to do. They go the extra mile for managers that say thank you.
So..
Catch your people doing something right and praise the procedures you want repeated.

Coaching & Mentoring. Key Skills for Managers in every business

07/03/2016

Coaching & Mentoring.

How can you help every member of your team become an even greater asset to your business?  Coaching and mentoring are development techniques designed to enhance the skills, knowledge and work performance of every member of your business team.  They are techniques that apply to employees in all departments and at all levels. Your people are your greatest assets and by supporting them through an established process of coaching and mentoring you will instill confidence and create a positivity that will lead to even greater business success.

Manchester based company MLP Training run a superb coaching and mentoring programme. It teaches the skills required for both coaching and mentoring and shows the relationship between the two skills - how they complement each other, as well as the distinction between where and when you should coach or mentor.

Where coaching generally focuses on a particular task an individual needs to learn, mentoring focuses on the whole person. Mentoring is about the guidance and support you can give to an individual that gives their career direction and purpose.

Coaching is a master skill of great Managers, Supervisors and Team Leaders. Having invested in recruiting the best people, the best Managers invest in coaching to develop, motivate and retain great people.

Join expert trainers from MLP Training and become the powerful coach and mentor that will strengthen your team and propel your business to greater success.

Join MLP Training for their next Coaching and Mentoring master class at the Bolholt Country Park Hotel, Bury by calling 01204 888 826 or booking online at CLICK Achieve success by becoming a powerful Coach and Mentor - call today.

The Journey of Sales Success for Crown Paints

21/12/2015

By Mark Bannister, Learning, Development & Merchandising Manager at Crown Paints.
 
Whether your company recruits school leavers, graduates, or only those with relevant workplace experience, the chances are that most of your training budget is focused on ensuring those on the lower rungs of the career ladder have the skills they need to climb it.
 
We have found that a clear development path has become an important part of attracting and retaining the best candidates, which makes it an important part of any company’s business strategy. But what about the talented people that have already proved their value to your organisation? Shouldn’t you be investing in ensuring that you maximise their value with courses that focus on leadership and mentoring?
 
That’s what we believe at Crown Paints, as we are already seeing positive results from moulding our own and upskilling staff within the business. During the Sales and Customer Service Excellence training, we’ve learnt that successful sales is a journey, and the engine behind your sales vehicle is investing in some form of training within the business, as this acts as an effective catalyst to boosting confidence to sell.
 
Even members of a sales team can lack confidence to pick up the phone and sell – this could be a product, or to simply book an appointment. Even the most experienced sales people can be hindered by lack of motivational training.
 
During our training voyage, we have developed the ‘Crown Way’ of successfully adopting a professional sales service for people at all levels. Whilst this is still in its infancy, we have seen this has already had a positive welcome within the business, engaging the team as they’re all following one consistent method.
 
Our goal within the next year is to ensure 500 key sales personnel across our decorator centres undertake targeted training and this will be measured against sales success, ensuring immediate return on investment for the company.
 
Even the most talented and experienced people in an organisation sometimes need to take a step back and examine how they can do things better. Just one behaviour change as a result of training can have a significant impact on productivity and the ability to add value.
 
You may come across some resistance by team members who may believe they are too busy to take time out for training. But by selecting an outcomes-based training model with clear goals and a defined follow up process, any objections can be overcome and any time invested will be more than recouped in greater efficiency and productivity day-to-day.
 
This stage of our training journey has just begun, but my advice for any company looking to spend on training would be this - a culture of continuous improvement can only thrive in any organisation if there is a commitment to developing the skills of those who run it. A consistent sales ethos is a good start along a road which is often less travelled – investing in training.

Training Helps Build 1500-strong Business Network

15/12/2015

Belfast-based business membership organisation, Business First Network, has signed up its 1500th member, thanks to sales techniques learned by its managing director Michael Osborne at a training course 10 years ago.

Michael attended various training with Bury-based provider, MLP Training, with his previous employer and has used the tools and techniques he picked up ever since. 

When he established Business First Network in June 2014, using his sales training to make appointments over the phone and sign up new members was critical to the venture’s success, and has helped him reach the 1500 members mark in just 18 months.

Michael commented: “I worked for a business membership organisation before but I knew I could provide something better for SMEs and that’s what drove me to set up Business First Network.

“The company provides big business services and resources for small businesses, covering everything from HR advice to access to funding. It’s a way for smaller businesses to access expert advice and support, and the more members we have the more we can offer - so growing exponentially is critical to our business model.

“The sales techniques I learned from MLP have been key to my success in growing our membership and I have been able to pass those tools on to our development partners as we’ve grown.”

Amongst the training programmes that Michael has attended at MLP are ‘Getting Appointments over the Phone’ and ‘Telephone Selling’, which have been vital for the team at Business First Network.

Michael continues: “We have 12 development partners across the UK covering the entire country so many of our new members have been recruited over the phone. Building a rapport on the telephone is a very specific skill and our growth would not have been so rapid without the skills I learned from MLP.”

Mike Le Put, owner and founder of MLP Training added: “Michael’s story demonstrates the long-term value of investing in high-quality training. The techniques we teach can be applied in so many environments and give people the confidence to maximise opportunities, something that Michael has done so impressively since starting Business First Network.”

Training Provides More Than a Spring Clean for Restoration Firm

15/12/2015

Professional cleaning company, Art of Clean, is gearing up to drive growth in its tenth year in business as it has seen conversion rates of up to 70% following sales training with Bury-based provider, MLP Training

The Cambridge-based firm, which is celebrating its tenth year, was founded by husband and wife business duo Pierre and Laurence De Wet and. Together they manage a team which offers flooring and furnishing care for both domestic and commercial clients, including wood floor sanding and restoration, rug and upholstery care, and external surface cleaning including stone walls and driveways.

Following training with MLP, the company has seen an increase in quotes turning into orders.

Managing director, Pierre De Wet, explains: “I decided about six months ago to restructure the business strategy and to invest in some training, and so the team and I have been on several courses with MLP including Successful Selling Skills, Sales Negotiator and Sales Managers Masterclass.

“Running your own business can lead to give in to the temptation to do everything yourself, but you have to delegate and play to your strengths - I wasn’t as good at everything as I thought I was! So I reviewed the roles of the team to ensure the right people were working in areas they excelled in, and upskilled where needed – including myself.

“The return on investment of the training was almost immediate, as you could see the improvement in our confidence and awareness of negotiation skills with customers. I particularly learnt not to underestimate the power of communication and how simply one wrong or right word could either lose or win the business.”

Art of Clean services clients predominately in the Cambridgeshire area, but also branches out across the UK, having worked on some prestigious projects including Norwich Cathedral, St Edmundsbury Cathedral and high-end properties in Kensington, London.

Pierre explains how his new business strategy also includes a more integrated offering for clients.

“We are offering a complete floor care and restoration service which includes extra services such as floor sanding and carpet cleaning. We’re a premium service provider and we like to give clients a bespoke and personal experience, as we really do believe that cleaning and restoration really is an art.

“Training with MLP has helped up broaden our view on how to speak to customers and give them what they want, not what we think they need, and this has really helped to increase our conversion rates.

“Training with MLP will also help us to identify areas in the team which need up-skilling, so our sales force is motivated and driven, ultimately being able to close deals.”

Pierre is looking to further expand the business, and increase conversion rates by another two per cent this coming year.

He concluded: “Even if we can increase conversion rates by just a few percent that will definitely be a great return on our investment in training and stand us in good stead for future growth of the business.”  

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